Harvard Business School Professor Ranjay Gulati reveals how "resilient" companies, those that prosper in good times and bad, are driving growth and increasing profitability by immersing themselves in the lives of their customers.
To achieve growth in today’s volatile economy requires leveraging more than just traditional assets. Intangible assets in the form of customer relationship management, branding, organizational design, along with traditional assets like property rights, have become important pillars of competitive advantage. Today, firms are witnessing dramatic shifts in the competitive landscape with intensified competition, increasing commoditization of offerings and are rushing to cut costs across the board. At the same time there are some others who view this time as opportune to break away from the pack and move forward.
Wednesday, October 27, 2010 at 6:30 pm
Location: Bain & Company, 3 Times Square, 25th Floor, New York, NY 10036
Time: 6:30pm Registration, 7:00 pm Program
Cost: $15 Members; $35 Non-members & Guests; please register by 3pm on Tuesday, October 26th, 2010.
Organizer: Kal Bittianda ’97
Location Sponsor: Bain & Co.
Location: Bain & Company, 3 Times Square, 25th Floor, New York, NY 10036
Time: 6:30pm Registration, 7:00 pm Program
Cost: $15 Members; $35 Non-members & Guests; please register by 3pm on Tuesday, October 26th, 2010.
Organizer: Kal Bittianda ’97
Location Sponsor: Bain & Co.
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