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Thursday, October 21, 2010

10 Sales and Marketing Tips I learned from Strippers

a fascinating article a friend from LA sent me yesterday...

Written by WiseCamel.com

Like you, I like strippers.

However, I generally find myself leaving the strip club with an empty wallet. Any business that can get you to spend all of your money is a good one to be in. But while walking out of a club one evening, I realized that a big reason they have such a good business is because strippers are such great sales people. It is not simply due to the fact that they are selling to stupid, horny men like myself, but because they use a lot of highly effective sales and marketing techniques.

You too can achieve great success by applying sales and marketing techniques of strippers.

CLICK HERE FOR THE FULL STORY

Wednesday, October 13, 2010

An Agenda for Growth in Turbulent Times: HBS Professor Ranjay Gulati

I thought you all might find this of interest



Harvard Business School Professor Ranjay Gulati reveals how "resilient" companies, those that prosper in good times and bad, are driving growth and increasing profitability by immersing themselves in the lives of their customers.
 
To achieve growth in today’s volatile economy requires leveraging more than just traditional assets. Intangible assets in the form of customer relationship management, branding, organizational design, along with traditional assets like property rights, have become important pillars of competitive advantage. Today, firms are witnessing dramatic shifts in the competitive landscape with intensified competition, increasing commoditization of offerings and are rushing to cut costs across the board. At the same time there are some others who view this time as opportune to break away from the pack and move forward.  
 
Wednesday, October 27, 2010 at 6:30 pm

 Location:
Bain & Company, 3 Times Square, 25th Floor, New York, NY 10036 
 Time: 6:30pm Registration, 7:00 pm Program 
 Cost:  $15 Members; $35 Non-members & Guests; please register by 3pm on Tuesday, October 26th, 2010.
 Organizer:  Kal Bittianda ’97
 Location Sponsor:  Bain & Co.


 
 

Ultralight startups launch businesses with little money

from clarkhoward.com

Is there a frustrated entrepreneur in you? Try harnessing the power of the Internet to launch a business on the cheap by doing what's referred to as an "ultralight startup."

Clark talks to so many would be entrepreneurs who just don't know how to get things going because money is hard to come by. In fact, this is really the hardest that Clark can recall in his lifetime. Ultralight startups, on the other hand, leverage every creative technique and modern use of the Internet to do everything free or very low cost.

FOR THE FULL STORY CLICK HERE

DO YOU HAVE A LONG-TERM PRICING STRATEGY?

Interesting article from McKinsey Quarterly

Actively pricing products across their life cycle is increasingly important, particularly in innovation-intensive industries. Failing to do so may forego potential profits or even destroy value.



CLICK HERE FOR THE FULL STORY